If you’re not interested in Brasil, how to create a successful company nor what the future of business is, then don’t bother listening because there’s every chance you will become something like an expert in all three if you do. Tear up your accounting handbook from a decade ago because to be a successful company of the future, you cannot just focus on profit and shareholder return. He sold his car to start Mandalah 8 years ago; within 1 year him and his business partner had landed GM as their client and then Nike called them in 2010 to help develop their World Cup vision for this year’s tournament. By 2012, he had been voted in Fast Company magazine the 48th most creative person in business in the world alongside Facebook marketers, pop stars and CEO’s and now at 34 he has offices in Tokyo, New York, Berlin and of course Rio and Sao Paolo. Frankly speaking, if you are even thinking about starting a business in Brasil today, then your first phone call needs to be to Lourenco Bustani.